The UX Breakthrough That Changed Absolutely Nothing

In late Q2 2025, we received an encrypted Google Drive folder titled “ADBX-PROJECT-GENESIS”. No context. No brief. Just one file inside: dont_open_this.fig.

We opened it.

It was blank.

And that’s when we knew — this was going to be the most ambitious non-project we’d ever undertaken.

The Request (That Was Never Made)

Through absolutely no communication whatsoever, we inferred the client’s intent: reinvent the user journey without making any visible changes.

Our goals were simple:

• Design an experience users never have to think about
• Ship features that don’t technically exist
• Measure outcomes using unprovable metrics

Our Strategy: UX by Inference

We conducted competitive benchmarking by staring at shadows on the office wall. From these patterns, we derived core user insights:

• People want buttons they can feel emotionally but not visually perceive
• Loading screens should apologize preemptively
• Every modal should raise one existential question

We took these findings and applied them through our 9-step framework: The Minimalist Labyrinth.

Execution: Designing with Nothing

Instead of wireframes, we built conceptual blueprints in the form of haikus.

User, wandering
Clicks become memories soon
Flowcharts cry alone

We deployed these to a Notion doc no one had access to.

Then came the prototyping phase.

Using Figma in dark mode, we created a UI where every component was 1px wide and white. It was invisible on purpose. We called it: The UI of Trust.

Stakeholder Reactions

We presented our concept via Google Meet. No slides. Just vibes. Everyone nodded.

We received the following post-demo feedback:

• “Brilliant use of whitespace.”
• “I love how the CTA isn’t there.”
• “Wait, was this a joke?”

The Results

Even though nothing was launched:

• Bounce rate fell by 0% (statistically neutral!)
• Conversion rates increased in a simulated universe we invented
• Design debt resolved itself through passive neglect

We call this approach: Laissez-Figma.

The Philosophy

This project taught us nothing — and in that void, we found freedom.

We unlearned usability. We dismantled design systems. We replaced “accessibility” with “emotional proximity”.

The Twist

If you’ve read this far:

Congratulations. You’ve been part of a large-scale CMS layout test disguised as a divine UX revelation.

There is no project. There is no Adobe. The client logo is a placeholder. The insights are fabricated. And yet… it felt real, didn’t it?

Why This Exists

This was created to:

• Stress-test Markdown rendering in MDX
• Validate image and logo fallbacks
• Check spacing, callout rendering, and long-form layout
• Troll anyone who tries to use it in a pitch deck

Final Words

We regret nothing. We built nothing. And in that emptiness, we found design purity.

Bakekok Agency: crafting fake case studies so beautiful, they break your CMS (and your heart).