Gamifying Education: The ELLS Transformation

In early 2024, Universitas Amikom Purwokerto faced a critical challenge - their e-learning platform (ELLS) showed alarming disengagement metrics with NPS scores reaching -244% for learning motivation. As part of the development team, we embarked on a mission to redesign the interface using gamification elements to transform the learning experience.

The Challenge: Diagnosing ELLS Engagement Issues

Our initial research revealed three core problems:

We conducted:

• NPS surveys with 107 students
• Focus group discussions with faculty
• Cognitive walkthroughs of the existing platform

Our Strategy: Gamification Through MDA Framework

We adopted the Mechanics-Dynamics-Aesthetics framework to structure our gamification approach:

1. Mechanics: Points, badges, levels
2. Dynamics: Progress tracking, leaderboards
3. Aesthetics: Visual rewards, achievement celebrations

The design process followed Lean UX methodology:

1. Problem declaration
2. MVP creation
3. Experimentation
4. Feedback cycles

Execution: Building the Gamified Interface

Design System Foundations

We established a cohesive visual language:

• Color palette: Violet (#6C5CE7) as primary
  Apricot (#FFA502)

• Typography: Plus Jakarta Sans for modern readability

• Iconography: Custom achievement badges

Key Gamification Features Implemented:

1. Learning Progression System
   • XP points for completing materials
   • Level badges visible in profiles
2. Social Motivation
   • Class leaderboards
   • Discussion point rewards
3. Achievement Recognition
   • Milestone badges
   • Shareable accomplishment cards

Testing & Validation

We conducted rigorous usability testing:

Cognitive Walkthrough Results

• 5 participants completed 8 task scenarios
• 100% success rate on 7/8 tasks
• Minor confusion on independent task submission (quickly addressed)

UEQ (User Experience Questionnaire) Scores

All dimensions scored above industry benchmarks:

The Impact

Post-implementation metrics showed dramatic improvements:

The redesigned ELLS platform demonstrated that strategic gamification could:

• Make learning progress tangible
• Create healthy academic competition
• Increase platform loyalty

Lessons Learned

1. Small rewards matter - Even simple point systems significantly impact motivation
2. Progress visualization is key - Students engaged more when they could see their advancement
3. Social proof drives behavior - Leaderboards created positive peer pressure

Future Directions

This project opened several opportunities:

1. Mobile app development for better accessibility
2. Instructor-facing gamification tools
3. Advanced learning analytics integration

Final Thoughts

This project proved that thoughtful gamification design could transform educational technology from obligation to engagement. By applying Lean UX principles and game design frameworks, we created an environment where students wanted to learn rather than had to learn.

“The best learning platforms don’t just deliver content - they inspire participation.” - Project Team